Recipe Modification KREATIWTASAmanda success steamed brownies are amazing. Imagine, in one day, more than 1,000 shoppers stormed up the cake pan. Who would have thought, these delicious cookies are the creation of a housewife who modify steamed sponge cake recipe.
Starting from a dissatisfaction with steamed sponge cake recipe from a brother, Hj. Sumiwiludjeng (67), in late 1999, started in doing things Utik recipe to get a better taste. For the sense of taste Sumi, a graduate of IKIP Jakarta Catering (now State University of Jakarta), the taste of chocolate cake was less kicking '.
Cooking is not just a hobby for Sumi. Wife of a retired employee of PT Pos Indonesia since its first use for cooking versatility adds to family income, H. Thanks Bc.AP (69). Sumi, assisted by his eldest son, John Ervianto (41), taking orders for cakes and food gathering to the wedding. However, this effort is still a cottage industry.
"When I finally found the right formula for steamed chocolate cake, cake catering we began offering it to customers," said Atin Djukarniatin (41), wife of Joko, who participated to raise this bakery.
According to Atin, when offered to the consumer catering, chocolate cake was immediately a favorite. Apparently, soft texture and a solid blend of chocolate, making it easy like a cake. "A lot of people who then began ordering the cake, which had only just called chocolate sponge cake," says Atin. Joko, who saw the market potential of the cake, remove the cake from a menu list in the catering, a stand-alone product. "Finally, to make it more known to people, we find the name of this new type of cake. Then, tercetuslah name steamed brownies, "says Atin.
Why steamed brownies? According to Atin, because the texture of the cake and dark chocolate color that is similar to the texture of the cake brownies. In addition, the name of steamed brownies more striking in the ears of potential customers so that they are curious to taste it.
After getting the name of steamed brownies, early 2000 and Atin Joko to open a street stall in Metro shopping complex, Margahayu, Bandung, to sell it. Although consumers preferred caterer, when the first 'free sale', it's less steamed brownies attract buyers. "People who are turned over and are curious about the name of steamed brownies, but not many are buying," says Atin.
No less common, Atin then sell it in the form of a cake for cake cutting 1,000 per piece. In this way, it could sell 150-250 or 3-5 pieces of pan size 24 x 24 cm. Unfortunately, developing this new business can not survive, because Metro terbakar.Akibatnya shops, kiosks steamed brownies, too, displaced and moved to J1. Solar System 11, which is located in the same complex. Surprisingly, instead of moving the location of housing provision dim, even a bright spot this steamed brownies business. Here, the profits would double.
Keroyokan family businessSuccessful with new customers making Joko thought to be more commercial brand. "We then thought of reviving the CV (commanditaire Vennootschap) Amanda, the company she has ever had, when it still owned a canteen and barber salon," says Atin. In 2001, the cakes have an official name, the Steamed Brownies Amanda. Dalarn terminology Sumi, Amanda is the acronym of the Children's Peace-law or son and daughter have always lived in harmony and peace.
Joko, a graduate of the Faculty of Islamic Economics, University of London, also put the name Amanda Steamed Brownies in a cardboard wrapper, to make it more professionally. After that, only through word of mouth promotion darn, the prestige of this cake shot. Buyers are willing to come and stand in line, especially before the holiday. These buyers make their overwhelmed. Understandably, they just menuliki 3 each stove for steaming one pan. Finally, Joko experiment. With the help of a handyman, is designing a steamer which includes 6 steaming trays for one time. Whisk the dough was made, so they can shuffle to 6 recipes at once.
In 2002, they moved to Jl. Rancabolang 2 in the same region, because the old store has been tightened. "Stores that once the production house is just a plywood building covering an area of 4 × 6 feet," says Ann. In this period, Steamed Brownies Amanda is famous as a souvenir for the citizens of London who want to travel outside the city.
"We really stress of not being able to meet buyer demand. Not infrequently we have to deal with anger and scorn prospective buyers, who are far jauhdatang, but do not miss the cake, "says Atin.
Problem is again solved by designing Joko whisk to 20 recipes and super steamer trays that can carry 50. Shortly thereafter, John also managed to design a whisk to 300 recipes. After that, the demand for Steamed Brownies Amanda so do not be stopped. Not only in London, his name was famous far outside the city. This cake as a gift must for The people who visit Bandung. Within a day, although he did not know the exact number, Atin call numbers over one thousand cake sold out. Employees are now already reached 200 people.
In addition to boosting sales success, Sumi ideals are expressed in the name Amanda is also true. All children and Sumi-law partner and participate in managing this business thanks and all live in harmony. Joko, who served as chief executive, asking her younger siblings, Andi and Sugeng Darmansyah Cahyono, managing four official branch in Bandung, which is in jl. Cikawao, Antapani, Hyper Square Sand Kaliki, and car shops in JI. Dago. "Only my youngest sister-in-law, Rizka, still not interested in the business," says Atin.
Beginning in 2004, they moved to the center of the store a permanent two-storey building and a magnificent airy leaf JI Rancabolang No 29, Margahayu, Bandung. Andi and Sugeng also drawn to the central office to hold office as director of finance and operations director. Meanwhile, Amanda Steamed Brownies manufacturing plant remains in the JI. Rancabolang 2. This year Amanda will also open a branch in Surabaya and Bogor barn.
PatentedAlthough initially only small-scale cottage industries, Steam Brownies Amanda is now managed by the principles of modern management. At least, it looks at the effort to make product development, among others, the four flavors barn steamed brownies to accompany the original flavor, the cream cheese, blueberry, tiramisu, and chocolate marble as a topping. Because only the topping, cake flavors can still be enjoyed on the original bottom layer. Steamed Brownies Amanda prices are now between Rp19.500 to Rp29.000.
The development of this new flavor, said Atin, an attempt to give a sense of refreshment and alternatives to the customer. Four flavors Amanda CV was obtained as a result of cooperation with the Tourism Academy NHI (National Hotel Institute) Bandung. Even so, Sumi is still a consultant for the feasibility about the flavor barn, before thrown into the market.
Steamed Brownies Amanda has been patented, \. Though Atin admits, a matter of patent rights in Indonesia still do not have 'teeth'. Atin see, many successful imitators Amanda busy removing product called steamed brownies.
Another thing that makes the management of maligned Amanda is the number of sellers Steamed Brownies Amanda 'wild' in the street around Bandung. "Indeed, they buy from our end to be sold again. However, we remain disadvantaged,
because they can not control their quality, "says Atin. He told me, it often receives complaints of consumers, who get the cake is not worth eating. "Therefore, we appealed to buy at the official store only,
To overcome this, the CV Amanda again asking the police to do razia.Ternyata, only stopped temporarily. After that, the seller's side of the road again. "We finally gave up. Let's just say we share food with others, "Atin said, smiling.